A Merchant's Eye on Your Business

I help established independent retailers see their businesses more clearly—combining data, decades of merchant experience and a candid outside perspective to identify red flags, uncover opportunities and make better decisions about what comes next.

Wendi Tanner | Founder & Principal

See What's Really Happening

The numbers tell an important part of the story—but not all of it. I get to know your business—your customer, your merchandise and your numbers—so we can understand what's working, what's getting in the way and where your dollars can work harder.

Find the Opportunity

Flat sales don't always mean there isn't growth ahead. Sometimes inventory is tied up in the wrong places. A category has become stale. Markdowns are overdue. Or an emerging opportunity isn't getting enough investment. Together, we identify the red flags—and the opportunities you may not see from inside the business.

Make Better Decisions

My best client relationships go far beyond reports and plans. I become a trusted outside perspective—someone who understands your business, listens, asks questions, researches when needed and gives you an experienced, candid opinion about what to do next.

What My Clients Say

“Wendi has been an invaluable resource for my business. She helps me step back and see the bigger picture, understand the numbers, and think through ideas and decisions with a fresh perspective. Her insight and guidance have made a real difference.”

Christie Kinkade
Owner, Flagstaff General Store | Flagstaff, AZ