Greetings, I’m Wendi Tanner, the principal Consultant at Insight Merchant Strategies. With a rich background in the retail landscape, I bring a wealth of experience and expertise that has been honed through years of driving success in diverse segments of the industry.

My Retail Journey: Having served as a retail executive for a multi-unit department store chain, I held the responsibility for over $100 million in revenue within the apparel and accessories divisions. This experience provided me with a deep understanding of the intricacies that underlie the retail world, from cultivating successful product assortments to orchestrating seamless operations.

A Trailblazing Entrepreneur: Venturing into entrepreneurship, I embarked on the journey of building a fashion jewelry wholesale business from the ground up. This endeavor saw me forging partnerships with major specialty stores, department stores, mass retailers, and off price outlets. Through dedication and tenacity, I nurtured this venture into a flourishing entity, gaining insights into the nuances of wholesale markets and distribution strategies.

The Whole Product Lifecycle: With a comprehensive view of the product lifecycle, I bring a unique perspective to the table. From the initial spark of concept to the final point of retail sale, I’ve traversed every stage. This panoramic insight allows me to offer strategic guidance that spans the entirety of a product’s journey.

Expertise in Diverse Verticals: My expertise extends across various retail domains, including women’s and men’s fashion, encompassing fast fashion, contemporary, luxury, jewelry, and accessories. Moreover, my experience transcends beyond fashion, encompassing segments like pet supplies, children’s, gifts, stationery, athletic gear, and metaphysical products. This diverse exposure equips me to tailor strategies that suit your business’s specific needs.

Results-Driven Approach: My philosophy centers on delivering measurable outcomes. i’m not just about strategy; I’m about results. Through my guidance, clients experience tangible growth in revenues and margins. I constantly seek out avenues for profitable expansion, providing clients with actionable insights to fuel their business success.

A Partner in Your Journey: My commitment is to be your partner in propelling your retail or wholesale business to new heights. Let’s collaborate to bring about transformative change that translates into real-world results. Your success is my passion, and I’m here to help you realize your business’s full potential.